Advertisements are often ignored background elements vying for consumer attention by standing out from their crowd and being effective. One of the more interesting yet breezed-by ad placements is for the backboards of figure skating rinks, and with the upcoming 2010 Winter Olympics, figure skating events are buzzing even higher with anticipation. With the spotlight always on the skater, it's easy to miss the numerous ads that speed by. All the ads tend to blur together in a sea of color and typography that can seem ineffective. However when the athlete slows down or has their picture taken, suddenly a quiet ad can explode with exposure throughout the media. These types of ads are now in the background to images of a World Champion taking a bow on the ice, or falling at a crucial moment, or maybe executing a historic jump for the first time. The backboard ad might not be prominent, but still serves its purpose of exposure. Designing a backboard ad involves knowing the guidelines, and as with any design a successful final product will fulfill the goal without being overbearingly dominant. Images aren't allowed as this distracts from the athlete and typically a backboard ad is created from a few spot colors and depicts the advertiser's logo or an icon. Even though they may seem simple, these ads blend well with the surroundings of their placement spots.pic credit: Video Replay=Artistry?
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