The other day while channel surfing, I landed on a shopping network and couldn't help but take note of the product packaging designs. The items for sale were shower gels and shampoos of the sort but the way they were described sounded delicious and mouth-watering. Even the bubble bath was bottled in a soda pop style container. From oatmeal cookies, to watermelon, to eggnog and hot cocoa, every description made me hungry for the real thing. Products like these are cleverly designed to not just serve their functional purpose, but also to appeal to other senses. These products are largely sold on nostalgic scents, bright eye-catching colors, and well-written words on the bottle. All part of good marketing designs. As with many products and goosd today, if they were to be sold on just the bare essentials themselves, store shelves would look much plainer. Many items are purchased based on someone's favorite color, what kind of mood the product gives off, or how attractive the container is. All the extras and accentuates and packaging are what make the complete product design. It's important to take note of some of the 'gimmicks' and put them into perspective, but at the same time give credit to well-thought out designs.pic credit: Good Housekeeping
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