One of the most exciting moments ever in a class (I feel like that's saying a lot) came last week when our Design class was graced with the presence of Christine Gambito of the online sensation Happy Slip. I'd never heard of her productions before last week yet she still felt like a celebrity after just watching one video. Her videos are relatable and funny and have a special quirkiness to them; almost as if because she is a one-man team they feel like anyone can be inspired and creative and make their own videos as well. Gambito herself has this vibe about her that feels unrefined, is very telling through her facial expressions, and someone who is comfortable with herself. This shines through in her videos as she's not afraid to dress up and act out different and personal roles. Then there are the accompanying things such as her familiar 'Happy Slip' logo and the colorful and easily navigated layout of her website. All of these features come together to create the Christine Gambito personal brand; what people see and feel when they think of her. One of the most important elements to a successful career is branding yourself and creating this mental personal profile that is reflected from you and your work. A personal brand allows people to have an idea about who you are and what you can do. It's a professional (and often times personal) tool that portrays you and keeps people interested. With that, time to watch more Happy Slip...pic credit: Happy Slip website
No comments:
Post a Comment