Gestalt our lives

Without even realizing it, our minds are trained in psychological tendencies. An example of this is the Gestalt principle, the psychology of our minds seeing unity. Visually the principles might be obvious, but defining and recognizing them took a work of brilliance. An element which stands out is the focal point and high on the visual hierarchy. This can be attributed to emphasis by isolation, placement, or contrast. Other Gestalt principles include repetition, proximity, and continuation to name a few. All of these are important in 2D and 3D designs because they create eye pleasing coherence. In 2D format this can be in the form of, for example, a website of consistent colors or a smooth connected banner and sidebar for the illusion of connectivity. Another could be a poster ad with the product being advertised isolated from the other products. Or a book cover with the protagonist clearly emphasized. 3D designs also utilize these principles. A dress with varying yet similar color values can be interesting and aesthetically pleasing. Or a building (pictured) with similar windows and uniformed gaps create continuation. The Gestalt theories assist designers as a tool for highlighting components in a way that's subtle and eye pleasing, yet effective.